Northcove Creative Brief Tool

Brief → launch-ready, brand-safe paid-social creative. Walks any operator through intake, claims gating, prompt assembly, naming, and QA. Outputs a complete filled brief.

1 · Brief Intake

Product

Audience / intent segment Placement Commercial goal Brand feel (click to toggle; add your own)

Avoid (locked brand guardrails — admin only)

2 · Claims Gate

The brief forbids "in stock" / delivery claims unless the workflow includes a verification step. This gate enforces it.

Availability / lead-time verified against PIM / inventory system?

Headline Support copy

3 · Direction + Prompt Assembly

Creative territory

Tool chain: GPT concept → Midjourney hero → Firefly/Photoshop ship ⓘ

Additional direction (optional)

Woven into the prompt below — or type straight into it.

Image prompt — editable; this exact text generates

Reference image (optional)

Upload a product photo, a room you like, or a rejected render — the model uses it as a visual reference together with the prompt above. Strong style/composition guidance, not pixel-exact replication.

4 · Naming + Metadata

Variant type Asset name

Tracker row (CSV)

5 · Image QA Gate PENDING

Generation tool used (loads tool-specific known-fail checks)

Fail routing: product fidelity → regenerate w/ tighter refs · geometry → reject + regenerate · material fake → reduce stylization · too staged → simplify · crop weak → reframe.

6 · Export

Downloads the complete filled brief (intake + claims + prompt + naming + QA) as Markdown — the handoff artifact another operator follows.